The Ecoquest Living Air Classic Air Purifier

What is most surprising about the Ecoquest Living Air classic air purifier may be the product's longevity in the marketplace. This is an air purifier that has been sold now for almost twenty years.

Initially, the Living Air classic air purifier was sold by Alpine Air which was purchased in 2001 and moved to the Ecoquest logo.

This is an air purifier that people love to love - and love to hate. There are two fields of opinion on the usefulness, safety and technology of the Living Air classic air purifier. Dedicated users re-order a new model when their old one gives up the ghost but other consumers are not comfortable with the smell of ozone that is common to this unit.

The concerns about ozone are fairly recent as there have been many news stories about the dangers of high ozone concentrations in the past few years. When it comes to the Living Air Classic air purifier, most concerns seem to be a lack of knowledge about how much ozone these older style air purifiers may be producing as a byproduct.

Ozone is naturally occurring in our outdoor environment and becomes dangerous only when found in high concentrations. You have probably noticed the smell of freshness in the air just after a thunderstorm. That is ozone you are smelling and that ozone is produced by lightning in the storm. Electrical charges produce negative ions and ozone is also produced.

Ozone is not a real health concern with use of the Living Air Classic air purifier as it can easily be turned off by the user. Of more concern is whether the product is effective in cleaning the air in your home. Most users are very pleased with the odor elimination provided by this air cleaner but not as impressed with the ability of the unit to eliminate dust and dander in the air.

Marketing Model Support Sales

One of the interesting aspects of the Ecoquest Living air purifier is the recommendations it has received from well known personalities such as Dr. Laura Schlessinger who touted the benefits of this air cleaner many times on her radio show.

Why would websites and review sites and celebrities recommend the Ecoquest Classic purifier if it were not an outstanding product? The simple answer is the business model of the company which allows affiliate sales.

Those who buy a product through your website or by looking up your recommendation online pay no more than others who buy the product at a retail price. However, part of the sales prices goes directly as a commission to the person who recommended the product. Celebrity endorsements are big money.

Because of the dealer style affiliate sales of these air purifiers, there are hundreds if not thousands of websites online touting the benefits of the Ecoquest Living Air Classic air purifier over other manufactured brands of air cleaners.


The distributor aspect of sales of these products leads to inflated claims of health benefits that may not be proven by the manufacturer. A store owner may purchase the Living Air purifier due to a recommendation made by a salesman who sells other supplies to the store.

The store owner may not stop to wonder why this air cleaner is not found in offline stores but may assume the "personal recommendation" is being made due to the high quality of the air cleaner. One of the leading problems is that this air purifier is often referred to as an air purification system which indicates the unit totally cleans the air in a room.

This is not correct as the Living Air Classic air purifier does not use a true HEPA filter and while it is effective in removing odors, this is not an air purifier that removes the majority of dust and pollens from air.

For those people who are susceptible to ozone a unit where the ozone level is turned fully on may cause symptoms such as nausea to occur. The symptoms quickly disappear when the person leaves the room but often they may never realize it was the ozone produced by the air purifier that was the cause of their discomfort.

The ads from Ecoquest do not claim to clean the air or to filter the air in a room. Instead, the focus is on how the Ecoquest Living Air Classic air purifier "purifies" the air. The insistence on describing a room air purifier as an air purification system is more hype than fact.

Although recent company ads mention the CADR (clean air delivery rate) they fail to list what the CADR number is. For most air cleaner manufacturers, failure to list the number when CADR is mentioned is a clear signal that the unit may not have numbers to brag about.

Of particular concern is a small print statement that the sanitizing feature of the Ecoquest Living Air Classic air purifier should only be used in an unoccupied room. That warning may be an indication that ozone production could reach unsafe level when the unit is operating at full capacity.


Though sales of the Ecoquest Classic air purifier continue at a brisk pace, it may be due to the distributorship business model rather than to the quality of the product itself.

This is a well known name brand that has been on the market for many years. However, it is not an air cleaner. In truth, this is an ozone generating ionizer that may generate unhealthy levels of ozone when running on the highest setting.

Consumers who have happily used the Ecoquest Classic air purifier in the past will continue to purchase new models as needed as long as the product remains on the market.

It is likely that slowing sales may result in upgrading the technology of the Living air purifier to add newer and safer filtering technologies. Until then, although this may be a well known name the Living Air Classic air purifier may not be the best choice for use in your home.

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